Mission

In 2005 when blogs were all the rage, I started one called Queen of Random Thoughts, well, because everyone told me I was good at thinking of random things so I figured it would be fun to write them down somewhere. This got me started on the path of learning about HTML, design and general tech-y stuff.

In 2007 I discovered the world of fabric, sewing, quilting and online virtual shop hops (where you had to find the bunny on every online fabric shop). I spent HOURS searching for those bunnies and eventually convinced a quilting friend that we should start our own online fabric shop. I did all the website management, she funded our inventory and managed the shipping side of things.

Between 2007 and 2010 I opened an online shop on Etsy, migrated it over to a stand alone website, built a following on my blog, Facebook and Pinterest (Instagram didn’t exist yet!) and spent close to 40 hours a week creating content for these sites. I also opened a sewing studio in 2010, which had been a dream of mine since starting the website in 2007.

Then in 2011, something crazy happened, I fell in love and got married, and the love of my life asked me to move 150 miles away from my family and my brick and mortar sewing studio! It’s kind of crazy what one will do for love. But, I also had a 6 month old baby.

All along the way, I’ve attended Quilt Market and Quilt Festival, been an active board member of two Modern Quilt Guilds and been a part of the quilting industry from a side that most quilters don’t see.

This year, in 2017, I went to Quilt Market on my 38th birthday and heard,

“If you want to get your shop seen and heard on Social Media, just hire some college kid to do it for you. It doesn’t matter if they don’t understand fabric and quilting, they understand technology, and that’s all that is important.”

Well, I disagree. It is not that easy to “just” go hire a college student (or your child or grandchild) to start taking pictures for your shop to post on Social Media.

The posts are your voice, and it’s better for you to understand what you’re doing, even if there is a learning curve, than to let someone else speak for you!

The mission of my business is to not only help shop owners create a strong online presence for themselves, but to learn how to leverage social media to attract a younger client to the shop (or website). Help the millions of people who are spending hours online find you and give them a reason to click on the link for your shop or to even stop by and say hi in person (gasp!).

I was a kindergarten teacher when I was in my 20’s and I was the “go to” person on the team to ask tech questions. I’ve also worked in the customer service training department at a large corporation for more than 5 years, and the trainers I work with range between 40 and 65 years old and I’ve trained ALL of them to feel more confident about using computers, databases, Outlook e-mail, and yes, social media.

So, why not let me do that for you?